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Key Highlights
- Intel Core 7 350 Series 3 Processor
- Dedicated NPU With Up to 17 TOPS AI Performance
- 720p HD Webcam With Privacy Shutter
- 42Wh Battery With 45W Adapter
ASUS has expanded its Vivobook lineup in India with the launch of the Vivobook 14 X1404MA, targeting students, office users, and professionals looking for a lightweight laptop with modern AI capabilities.
Unlike traditional budget laptops that mainly focus on basic specifications, the new Vivobook 14 enters the growing AI PC category with Intel Core 7 Series 3 processors and a dedicated NPU capable of up to 17 TOPS AI performance. This allows the laptop to handle more on-device AI tasks while reducing dependency on cloud-based processing.
The laptop focuses on everyday productivity rather than extreme performance. From attending online meetings and managing office work to browsing with multiple tabs and using AI-assisted Windows features, the Vivobook 14 is designed around practical daily usage.
Interestingly, ASUS has not changed the formula completely. Instead, the company has improved what most users actually care about — portability, battery efficiency, privacy features, and smoother multitasking.
| Feature | Details |
|---|---|
| Brand | ASUS |
| Model | Vivobook 14 X1404MA |
| Display | 14-inch Full HD IPS Display |
| Processor | Up to Intel Core 7 350 Series 3 |
| AI Engine | Dedicated NPU Up to 17 TOPS |
| Graphics | Intel Integrated Graphics |
| RAM | Up to 16GB DDR5 |
| Storage | Up to 512GB PCIe 4.0 NVMe SSD |
| Operating System | Windows 11 Home |
| Camera | 720p HD Webcam With Privacy Shutter |
| Battery | 42Wh 3-cell Li-ion |
| Charging | 45W AC Adapter |
| Connectivity | Wi-Fi 6, Bluetooth 5.3 |
| Weight | 1.4kg |
| Price | ₹1,07,990 |
| Availability | India |
Design & Build
The ASUS Vivobook 14 continues the company’s lightweight laptop design approach. Measuring only 1.79cm in thickness and weighing around 1.4kg, the laptop is easy to carry between classrooms, offices, and travel bags.
The compact size is one of its biggest advantages. While many performance-focused laptops become bulky, the Vivobook 14 keeps a cleaner and more portable profile.
What stands out is the inclusion of MIL-STD-810H durability certification, which gives extra confidence for users who frequently move around with their laptops. However, this certification does not mean the device is completely rugged or designed for extreme environments.
The 180-degree lay-flat hinge is another useful addition, especially for sharing screens during meetings or collaborative work.
Display
The Vivobook 14 features a 14.0-inch Full HD (1920 × 1080) IPS-level Anti-Glare Display with an anti-glare coating.
Key display features include:
- 1920 × 1080 resolution
- 250 nits brightness
- TÜV Rheinland eye-care certification
- 84% screen-to-body ratio
- Optional touchscreen support on selected variants
For daily tasks like document editing, browsing, video calls, and entertainment, the display should feel comfortable.
The 84% screen-to-body ratio helps create a more modern look, while the anti-glare panel is useful for students and professionals working under different lighting conditions.
Honestly, an OLED panel would have made this laptop more attractive for content creators, but for productivity users, this IPS display covers the basics well.
Performance & AI Features
The biggest upgrade in the Vivobook 14 comes from its Intel Core 7 350 Series 3 processor combined with a dedicated NPU.
The NPU delivers up to 17 TOPS of AI processing, helping with supported AI workloads directly on the device.
During normal usage, users can expect:
- Faster application launches
- Smooth multitasking
- Better efficiency during AI-powered tasks
- Improved responsiveness while working with multiple applications
With up to 16GB DDR5 RAM and 512GB PCIe 4.0 SSD storage, the laptop should comfortably handle office applications, online learning, programming basics, and everyday creative workloads.
However, this is not a gaming-focused machine. The integrated Intel graphics are suitable for casual gaming and media consumption but not demanding AAA gaming.
Camera & Privacy Features
For video meetings, the Vivobook 14 includes a:
- 720p HD webcam
- Physical privacy shutter
The privacy shutter is a small but practical feature, especially for students and professionals who regularly attend online meetings.
The laptop also includes a fingerprint sensor integrated into the ErgoSense touchpad, adding convenient biometric security.
Battery & Charging
The ASUS Vivobook 14 comes with a:
- 42Wh 3-cell Li-ion battery
- 45W AC adapter
The battery capacity is designed for everyday productivity rather than extreme endurance.
For users handling documents, browsing, meetings, and light entertainment, the battery should comfortably support normal work sessions.
Storage & Connectivity
Storage options include:
- Up to 512GB PCIe 4.0 NVMe M.2 SSD
- Up to 16GB DDR5 RAM
Connectivity options include:
- Wi-Fi 6
- Bluetooth 5.3
- USB Type-C
- USB Type-A ports
- HDMI 1.4
- 3.5mm audio jack
The port selection remains practical for students and office users who still rely on traditional USB accessories.
Features
The ASUS Vivobook 14 X1404MA includes several smart features that improve productivity, communication, and everyday usability.
Features include:
- ASUS AI Noise Cancelation
- ASUS ErgoSense Keyboard
- Dirac Audio with ASUS Audio Booster
- ASUS WiFi Master
- ASUS Antimicrobial Guard Plus (selected variants)
- Fast Charging Support
- One-Touch Fingerprint Login
- 180° Lay-Flat Hinge
- Physical Webcam Privacy Shutter
- MyASUS Software
These features help enhance the overall user experience by providing clearer online meetings, better audio quality, improved wireless connectivity, faster charging, additional privacy, and useful system management tools for daily productivity.
Price & Availability
The ASUS Vivobook 14 X1404MA is priced at ₹1,07,990 in India.
The laptop will be available through:
- ASUS Exclusive Stores
- ASUS eShop
- Authorised ASUS retail partners
The company has also announced EMI options for customers looking for flexible payment plans.
Colour Options :- Cool Silver, Terra Cotta, Quiet Blue
Pros & Cons
Pros
- Lightweight 1.4kg design
- Intel Core 7 Series 3 processor
- Dedicated 17 TOPS AI NPU
- Up to 16GB DDR5 RAM
- Fast PCIe 4.0 SSD storage
- Privacy webcam shutter
- Military-grade durability
Cons
- Premium pricing
- No OLED display option
- Not designed for heavy gaming
- Limited graphics performance
Final Verdict
The ASUS Vivobook 14 X1404MA is aimed at users who want a modern AI-ready laptop without moving into premium flagship pricing.
Its biggest strengths are portability, AI features, reliable everyday performance, and practical additions like a privacy webcam shutter and fingerprint sensor.
For students, office professionals, and users who mainly need a dependable Windows laptop for productivity, the Vivobook 14 makes a strong case.
However, creators and gamers may find better options with dedicated graphics or higher-end displays.
Overall, the Vivobook 14 is a balanced productivity laptop that focuses on what most everyday users actually need.
FAQs
What processor does ASUS Vivobook 14 X1404MA use?
The laptop comes with up to an Intel Core 7 350 Series 3 processor.
Does ASUS Vivobook 14 support AI features?
Yes, it includes a dedicated NPU capable of up to 17 TOPS AI performance.
How much RAM and storage does Vivobook 14 offer?
It supports up to 16GB DDR5 RAM and up to 512GB PCIe 4.0 SSD storage.
Is ASUS Vivobook 14 good for gaming?
The laptop is suitable for casual gaming, but it is not designed for heavy gaming due to integrated graphics.
What is the price of ASUS Vivobook 14 X1404MA in India?
The ASUS Vivobook 14 X1404MA starts at ₹1,07,990 in India.
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